WATCH DOVE’S NEW DOCUMENTARY SHORT FILM, ‘SELFIE’

WATCH DOVE’S NEW DOCUMENTARY SHORT FILM, ‘SELFIE’ – A CAMPAIGN FOR REAL BEAUTY!

Ten years ago, Dove discovered that only 2% of women around the world believed they were beautiful. Based on that troubling insight, Dove launched the ‘Campaign For Real Beauty’ and ignited a groundbreaking conversation about the need for a wider definition of beauty. Women agreed that the notion of beauty had become limiting and unattainable and began to respond, re-think and re-imagine what beauty should be. A decade later, Dove has uncovered through a major study in the US that 62% of women feel they are responsible for influencing their own definition of beauty, nearly triple from the 23% ten years ago. Women believe the definition of beauty has evolved to become more inclusive and have taken on the role of defining the standard for themselves and each other.
In partnership with the Sundance Institute, directed by Academy Award-winnning documentary filmmaker Cynthia Wade and produced by Sharon Liese, Sefie reveals how we have the power to redefine what is beautiful in all of us.

Selfie captures the digital journey of a group of high school girls and their mothers, as they create a new type of selfie - one that celebrates their unique beauty.

Dove wants to inspire all women to redefine beauty. Join the conversation at #BeautyIs.

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